Page/site quality features
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a signature for the readers' information
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a mail address for feedback
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a date when the page might expire or need review
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some concern for users with slow lines (no page over-load with pictures
etc)
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the appropriate metadata for promoting the pages in good ranks of search
results
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a robots.txt
file at the level of the site's document root that prevents search engines
from unauthorised indexing
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good content of the TITLE
tag that corresponds to the page' mission
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ALT attributes of IMG elements that provide a text description of an image
(vital for interoperability with speech-based and text only user agents).